“ATTENTION AND TRUST

ARE THE KEY CURRENCIES
FOR TODAY’S EMPLOYEES AND CUSTOMERS.”

The successful impact of giving Attention

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HITS SO FAR!
THANKS YOU FOR YOUR ATTENTION!

MODEL OF ATTENTION
8 STEPS TO SUCCESSFUL
CUSTOMER RELATIONSHIPS

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WHITE PAPER

Attention
starts from the heart of your company,
by touching the hearts
of your customers

“YOU GET ATTENTION, WHEN YOU GIVE ATTENTION”

Robert Bosma

ATTENTION APPROACH

Scan

To have a clear view on how to develop and roll out a successful attention plan for your organisation, we’ll have an exploratory meeting about what must be improved within your organisation, therefore Attention Impact carries out an intensive scan, for instance by interviewing important stakeholders in and outside your company.

HR strategy

Are your employees in the right place? Are departments optimally linked to each other for increasing an overall level job satisfaction? Physically and process-wise? The HR strategists of Attention Impact will advise you on creating a dynamic workflow for your organisation focusing on utmost customer satisfaction.

Brand Strategy

First, it is important to determine the unique proposition of your company. In other words, what does your company do differently in the eyes of your customers compared to the competition. Once we have clarified this, we apply the Model of Attention. With this approach, the model becomes unique for your organisation in a such way that it connects with and offers service and quality to your customers.

Attention Strategy

The Model of Attention will be applied to and projected over your organisation like a matrix. Resulting in clear insights and understanding of which departments require improvement in terms of contact, service and quality, both internally and externally. It furthermore gives clarity about where training and coaching is needed to achieve optimal customer results.

Attention Implementation

Eventually, the Model of Attention will be anchored in your organisation. Committed employees are trained and in the right place. Departments have been optimally positioned in the organisation. And work processes are seamlessly connected. Ready to make a success of your customer relations.

Aftercare

Ultimately, we are engaged in human processes because they deserve all of our attention. The ultimate goal is to make successful and valuable connections with existing and new customers. This not only generates more revenue, but also leads to a positive brand experience. A dynamic process that continues to receive our attention even after the completion of our successful and collaborative project.

ATTENTION STRATEGY
WITH A MISSION

What we do for you

In short, we make companies more successful by turning them into customer magnets. First, we inventorize the unique proposition of your company. Then we project the Model of Attention like a matrix over your company to discover its strengths and where improvements are needed in internal and customer contact, service and quality. The Model of Attention is internationally recognized and used by a large and diverse range of companies. Various marketing and communication programmes have included the model in their curriculum. A book about the model will be published shortly. The author, Robert Bosma gives presentations and lectures about the model all over the world.

What we believe

Only authentic leaders get people moving in the direction they want them to move. From a mission, driven by a vision, translated into the right strategy. The mission starts from the unique proposition of an organisation, based on the corporate values, linked to the magnetic force of the Model of Attention. In this way, motivated employees will succeed in binding loyal customers. Customers who are willing to spend more for the products and services that your company produces and who will be your very best ambassadors.

Who we are

The heart of Attention Impact is led by a couple of passionate entrepreneurs. Fun, connectivity, growth, transparency and success are our shared values. Our motto is: you get attention when you give attention. Our joint expertise and that of our international network partners is broad: from branding and international H&R strategy to business economics and change management. Some of our clients call us the A-team. And we are quite proud of that nickname.

YOUR A-TEAM